^{A research study by Barbour & Monroe, Arizona State University and Market Intelligence Media Research have concluded the following, subject to The ShowShiner. Retention of impressions generated by this type of advertising is 60% stronger than by other media. The unusual nature whereby the consumer stands for 2-minutes to get their shoes shined for FREE commands focal levels of attention thus enabling better comprehension and longer lasting impressions.}

^{This type of advertising is very effective generating a 98% favorable reaction by the consumer. The ads are read 98% of the time from 30-seconds to 2-minutes. When shopping for a particular service or product, retention of that product or service advertised raises to an impressive and effective 85% retention rate using the FREE shoeshine concept. The consumer is appreciative of the FREE shoeshine and has a higher regard from 15% to 50% to patronize the advertised merchant.}